With more than 2 billion active users, WhatsApp is one of the most used messaging apps worldwide, becoming a key tool to connect brands with customers.
How can we take advantage of WhatsApp to communicate our offers or important notifications to improve the relationship with your customers?
One of the most effective ways is through the use of push notifications or push notifications. WhatsApp offers the possibility to send push notifications to a list of customers or personalized one by one, but before you can schedule your notifications you need to have a messaging service provider that has the WhatsApp Business API integration, such as Laraigo Omnichannel CRM.
Next, we will talk about 4 benefits of using WhatsApp push notifications with Laraigo through its Laraigo Notification feature.
Higher open rates
WhatsApp push notifications or WhatsApp bulk Messages have a higher open rate than emails and other media. In fact, according to recent studies, the average open rate of push notifications is 90%, while the open rate of emails is 20%, This means that push notifications are an effective way to reach users and keep them informed.
More direct and personalized communication
Push notifications allow a more direct and personalized communication with users. This is because messages are sent directly to the user’s mobile device and appear on the screen, even when the application or service is not open.
In addition, messages can be personalized according to the user’s preferences and behavior, which can increase user loyalty and engagement with the brand or service.
Improve user experience
Push notifications can improve the user experience by keeping the user updated and informed about news, promotions and service updates. In addition, they allow the user to be more involved and satisfied with the brand or service.
Improve the conversion of your campaigns
With Laraigo Notification you can create groups and segment your customers according to their interests and needs to send them WhatsAPP push notifications, offer them personalized incentives and rewards, and maintain effective communication between the brand and its users.
How can I send push notifications to my customers on WhatsApp?
To send WhatsApp bulk messages to your customers, you must use a digital tool such as Laraigo Omnichannel CRM with its Laraigo Notification feature, which allows you to schedule and send mass or one-to-one messages in an automated way.
Contact us, one of our specialists can contact you and start taking advantage of the benefits of using push notifications for your company.