¿Why have a Chatbot in a CRM platform?

chatbot en una plataforma CRM

CRM and Chatbots have become key tools to ensure the growth of a company. If you are looking to obtain the best benefits, you should know that it is advisable to integrate both tools. Thus, you will be able to increase the sales of your firm.

To have good results, it is important to implement the chatbot in the channels where your users interact with your brand the most. In such a way that the information collected in all these interactions reaches the CRM to study and use it.

If your chatbot has access to the CRM you can recover important information

Having all the information about your potential customers is a key factor to improve your results. Having your chatbot integrated into the CRM, you will be able to coordinate all the information collected by the different channels of your company. In this way, you will be able to use it to the best of your ability and right away.

You are going to know which channels are the best for your Marketing campaigns

When you are creating your marketing campaigns, it is essential to know the channels where your audience spends the most time. Thus, you ensure that the majority receives the information you want to share.

By integrating your chatbot in Messenger and WhatsApp (2 of the most widely used messaging apps worldwide), for example, you will increase your sales opportunities. In addition, together with your CRM, you will have a clearer view of the characteristics of your clients. This will help you achieve success in the campaigns you develop.

Using a chatbot + CRM you will have happier and potential customers to retain

Now your sales team will be focused on improving quick responses and closing sales. In addition, if any complex query arises, the information will arrive in your CRM to derive it immediately. This way your team will be able to provide a quick solution to your customers.

Having a chatbot on a CRM platform is one of the best strategies to increase your sales. At Laraigo, we are specialists in chatbots and CRM, we help you integrate these tools and obtain better results. Do you need to talk with us? Let’s book a space here.

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