Why use a chatbot on WhatsApp?


Today, businesses are constantly looking for ways to improve their relationship with customers. WhatsApp, one of the world’s most popular messaging apps, has become a valuable tool for businesses looking to connect with their customers effectively. In this article, we will explore why using a chatbot on WhatsApp can be beneficial for your business and how it can improve the customer experience.


What is a WhatsApp chatbot?


Before we delve into the benefits of WhatsApp chatbots, it’s important to know that the qualities you have with a virtual assistant through the special WhatsApp Business API features, are different from a regular WhatsApp Business account. A chatbot designed with a CRM like Laraigo, connected with WhatsApp Business API, can use artificial intelligence to simulate a conversation with a human being or interpret images, among other functions. They can be designed to answer frequently asked customer questions, provide useful information and even perform transactions.


Benefits of using a WhatsApp chatbot 


1. Available 24 hours a day


A WhatsApp chatbot can address customer needs at any time of the day. This means that your business doesn’t have to worry about having staff available to answer customer questions. A chatbot can answer frequently asked questions and provide useful information even when the business is closed.


2. Saves time and money


A WhatsApp chatbot can handle multiple conversations at the same time. This means that your business can handle many customer requests efficiently and without the need to hire more staff. In addition, chatbots can respond quickly to customer questions, which reduces the time customers have to wait for an answer.


3. Personalization of the customer experience


WhatsApp chatbots can be programmed to respond in a personalized way to customers. They can use customer data to provide specific recommendations and solutions to their problems. This can significantly improve the customer experience and increase customer satisfaction.


4. Increases business efficiency


Using WhatsApp chatbots can help businesses automate tasks that would otherwise require a lot of time and resources. This can include automating ordering processes with the use of catalogs, payments and queries. By reducing the manual workload, chatbots can improve business efficiency and even grow your sales.


5. Increase customer retention


A WhatsApp chatbot can provide a fast and efficient customer service experience. This can make customers feel valued and cared for by the company. As a result, customers are more likely to return and make additional purchases in the future.


How to use a WhatsApp chatbot?


Now that we’ve covered the benefits of using a WhatsApp chatbot, it’s important to know how to implement it in your business. With the help of an Omnichannel CRM like Laraigo, you can create a chatbot from scratch with no programming knowledge and take full advantage of advanced features like the use of interactive menus, shopping cart and more benefits that you can connect with your WhatsApp Business API account.


Do you want to get a verified account? In Laraigo we also take care of the whole process to verify your account so you can take full advantage of all the available features of the WhastApp Business API.


In conclusion, the use of WhatsApp chatbots can have many benefits for your company. From more efficient customer service to increased retention and business opportunities with your customers or potential customers.


Contact us and one of our specialists will guide you with everything you need to connect a chatbot with all the advanced features of a WhatsApp Business API account.

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