Sell more and build loyalty with WhatsApp Business API and a CRM


Nowadays, efficient customer management is fundamental for the success of any business. Having tools that allow us to maintain effective and personalized communication with our customers has become a priority. In this sense, the integration of the WhatsApp Business API with a CRM, is presented as an innovative solution that can revolutionize the way we interact with our customers and get better sales opportunities.


What is WhatsApp Business API?


WhatsApp Business API is a specialized version of WhatsApp designed specifically for companies. Through this API, organizations can manage the verification of their official WhatsApp account and use all the functions and features of the platform to improve their customer service.


With WhatsApp Business API, companies can send automated messages by connecting Chatbots with interactive flows and even Artificial Intelligence, send relevant notifications and much more. This allows for more agile and effective communication with customers, which in turn improves the user experience and strengthens the relationship between the company and their customers.


Benefits of WhatsApp Business API and CRM Integration


The integration of WhatsApp Business API with an Omnichannel CRM like Laraigo offers numerous benefits for customer management. Below, we will highlight some of the most important ones:


  • Multi-agent service by ticket assignment


The integration of WhatsApp Business API with an Omnichannel CRM like Laraigo, allows you to connect your entire sales or customer service team, regardless of the number of agents, with all users who communicate with your brand through WhastApp. The referral of attention can be randomly or assigned by teams through service tickets that you can view in the same Laraigo platform, all online.


  • Task automation


By integrating WhatsApp Business API and a CRM, it is possible to automate various tasks related to customer management. For example, automatic welcome messages, order confirmations, appointment reminders and much more can be sent. This saves time and resources and provides a seamless experience for customers.


  • Massive messages, segmentation and personalization


WhatsApp Business API plus a CRM such as Laraigo, allows you to schedule and send mass messages to a list of customers via WhatsApp, segmenting customers into specific groups based on different criteria, such as interests, purchase behavior, location, among others. This facilitates the personalization of messages and promotions, which increases the relevance of your campaigns and improves open, response and conversion rates.


  • Recording and tracking conversations


Thanks to the integration of WhatsApp Business API with an Omnichannel CRM such as Laraigo, it is possible to record and track all customer leads and conversions. This provides a comprehensive view of the history of all their interactions with your brand, enabling sales and customer service teams to provide a more complete and personalized service.


WhatsApp Business API and CRM integration is a powerful strategy to improve customer management. By leveraging WhatsApp’s capabilities and combining them with a robust CRM like Laraigo, businesses can provide exceptional, personalized and efficient service to their customers.


If you are interested in starting to take advantage of all the benefits that WhatsApp Business API integrated with an Omnichannel CRM like Laraigo can offer you, contact us so that one of our specialists can guide you with everything you need to start managing your customers better through this channel.


Benefits of using an Omnichannel CRM for Sales


Digitalization has made us highly competitive, so it is crucial that brands adopt effective sales strategies to stay ahead of the competition. One of the most powerful tools to achieve this is an omnichannel CRM (Customer Relationship Management), which offers a comprehensive solution to manage and optimize customer interactions across all communication channels.


An omnichannel CRM is much more than a simple customer management platform. It is a strategic tool that enables companies to effectively collect, organize and analyze customer data. By integrating multiple communication channels, such as email, social media, telephone and a live chat web, an omnichannel CRM provides a real-time, panoramic view of customer interactions. This allows companies to better understand the needs and preferences of their users, which in turn helps them to customize their business strategies.


If you use an omnichannel CRM for your sales team, you can take advantage of a number of significant benefits. Below, we will detail some of the most salient ones:


1. Better customer experience


By having access to a complete history of customer interactions across all channels, companies can deliver a personalized and consistent experience. This creates a sense of trust and loyalty in users, which in turn drives sales and customer retention.


2. Increased efficiency 


An omnichannel CRM automates and simplifies many sales tasks, allowing sales teams to focus on high-value activities, such as closing deals. By eliminating duplication of effort and streamlining processes, companies can increase productivity and achieve faster results.


3. Deeper data analysis


An omnichannel CRM collects a wealth of data about customers and interactions. This data can be analyzed in depth to gain valuable insights into customer preferences, buying patterns and market trends. This allows companies to make data-driven decisions and adjust their sales strategies more accurately.


4. Cross-channel coordination


An omnichannel CRM facilitates coordination between different communication channels. Sales teams can share information in real time, ensuring that everyone is on the same page and providing consistent, personalized responses to customers across all touch points.


5. Performance tracking and analysis


With an omnichannel CRM, companies can comprehensively track sales performance across all channels. This includes key metrics such as conversion rates, revenue generated per channel and sales cycle analysis. This data is critical to evaluate performance, identify areas for improvement and make informed decisions to drive business growth.


In essence, an omnichannel CRM for sales offers a comprehensive solution for managing customer interactions across all communication channels. It provides a panoramic and real-time view of customer interactions, enabling companies to adopt more effective strategies to convert their business opportunities.


With Laraigo Omnichannel CRM, you can take advantage of all these benefits and many more for your sales team.


Contact us and one of our specialists will connect with you to help you boost your sales and grow your business with Laraigo Omnichannel CRM.

Advantages of Using an Omnichannel CRM


CRM (Customer Relationship Management) systems have become vital tools for managing customer relationships and improving business efficiency. In the digital age, an omnichannel CRM offers significant advantages for companies looking to improve customer experience and increase loyalty. In this article, we will explore the advantages of using an omnichannel CRM.


What is an Omnichannel CRM?


An omnichannel CRM allows companies to interact with customers through multiple channels, such as email, social media, live chat, phone calls, and text messages. The idea behind an omnichannel CRM like Laraigo is to provide a seamless and consistent customer experience regardless of the channel they use.


Benefits of Using an Omni-Channel CRM


1. Improve the Customer Experience


An omnichannel CRM allows companies to provide a seamless experience to customers, regardless of the channel they use to communicate. With such a system, customers can communicate with the company through any channel and receive the same quality of service in all of them. This enhances the customer experience and increases customer loyalty.


2. Increases Efficiency


An omnichannel CRM also improves business efficiency by reducing the need to use multiple systems and tools to manage customer communication. Instead of having to switch platforms to respond to emails, phone calls and text messages, agents can use a single system to manage all customer interactions. This increases productivity and reduces response times.


3. Provides a Holistic View of the Customer


An omnichannel CRM allows companies to get a complete and accurate view of the customer by collecting data from all channels. This means that agents can access relevant customer information in real time and use it to provide personalized service tailored to each customer’s needs. In addition, the data collected can be used to identify patterns and trends that can help improve business strategy.


4. Enables Automation


An omnichannel CRM also enables automation of repetitive tasks and business processes. For example, welcome emails or responses to frequently asked questions can be automated, reducing the workload of agents and allowing them to focus on more important and strategic tasks.


5. Facilitates Collaboration


An omnichannel CRM also facilitates collaboration between different departments within a company. By having access to the same information in real time, teams can work together to solve customer problems more effectively and quickly. This improves the cohesion and efficiency of the company as a whole.


6. Improves Return on Investment


An omnichannel CRM can significantly improve a company’s ROI by increasing customer satisfaction and loyalty. By providing a seamless and personalized experience, customers are more likely to buy from you or stay with you.


These are the main benefits you can leverage for your organization with the use of an Omnichannel CRM. Not sure how to get started?


With Laraigo Omnichannel CRM, we have helped small business and medium and large companies, evolve their customer experience and grow their sales.


Contact us and our specialists will guide you with everything you need to start using all these benefits and grow your business.