Best practices for creating effective WhatsApp bulk message templates


Have you ever created a message template to send WhatsApp bulk messages? If so, you should know that an effective template can help you communicate with your customers quickly and efficiently. In this article, we are going to explore the best practices for creating effective WhatsApp bulk message templates that can improve communication with your customers.

Why use WhatsApp bulk messages templates?


WhatsApp bulk message templates can be a very useful tool to communicate more effectively a commercial offer or news of your brand with your customers. In addition, you can segment your communication to a list of customers or potential customers to get better results. Here are some of the best practices:


1. Be brief and to the point


When creating a WhatsApp message, it is important to be brief and to the point. WhatsApp messages have a character limitation, so make sure your message is short and to the point. In addition, the message should be easy to understand and respond to the customer’s needs and campaign objectives.


2. Personalize the message


It is important to personalize the message as much as possible. Include the customer’s name or information relevant to the context of the communication. This shows the customer that you are offering something special.


3. Use emojis


Emojis are an excellent way to add a personal touch to the message and make the communication more pleasant. However, be sure not to overdo it with emojis. Use only those that are relevant and appropriate.


4. Be cordial and friendly


WhatsApp messages tend to have a more informal tone than emails or formal letters. Use a friendly and cordial tone to make communication more pleasant and personal.


5. Include a call to action


At the end of the message, include a call to action to encourage the customer to take the action you want. For example, if you are sending a follow-up message template, you can include a call to action for the customer to schedule a new meeting with you, use a discount code, or confirm a service appointment.


6. Customize templates according to the stage of the customer’s lifecycle.


It is important to customize your mass message templates according to the stage of the customer lifecycle. WhatsApp message templates for potential customers will be different from message templates for loyal customers. Be sure to tailor the tone, message length and call to action based on the stage of each segment’s buying cycle.

Here are some of the best practices you should keep in mind when you start drafting your messaging campaigns. Start sending mass messages to a list of customers today or schedule one-to-one notifications through WhatsApp with Laraigo CRM Omnichannel.

Contact us and one of our specialists will immediately guide you to start taking advantage of all the benefits of the platform.