Today, companies are constantly looking for ways to improve their relationship with customers. WhatsApp, one of the most popular messaging apps in the world, has become a valuable tool for businesses looking to connect with their customers effectively. In this article, we will explain why using a chatbot on WhatsApp can be beneficial for your business and how it can improve customer experience.
What is a WhatsApp chatbot?
Before delving into the benefits of WhatsApp chatbots, it is important to know that the qualities you have with a virtual assistant through the special functions of WhatsApp Business API are different from those of a regular WhatsApp Business account. A chatbot designed with a CRM like Laraigo, connected with WhatsApp Business API, can use artificial intelligence to simulate a conversation with a human being or interpret images, among other functions. They can be designed to answer frequently asked customer questions, provide useful information, and even conduct transactions.
Benefits of using a WhatsApp chatbot
1. Available 24 hours a day
A WhatsApp chatbot can address customer needs at any time of the day. This means your business doesn't have to worry about having staff available to answer customer questions. A chatbot can answer frequently asked questions and provide useful information even when the business is closed.
2. Save time and money
A WhatsApp chatbot can handle multiple conversations at the same time. This means that your company can handle many customer requests efficiently and without the need to hire more staff. Additionally, chatbots can quickly respond to customer questions, reducing the time customers must wait for a response.
3. Personalization of the customer experience
WhatsApp chatbots can be programmed to respond in a personalized way to customers. They can use customer data to provide specific recommendations and solutions to their problems. This can significantly improve the customer experience and increase customer satisfaction.
4. Increase business efficiency
Using WhatsApp chatbots can help businesses automate tasks that would otherwise require a lot of time and resources. This may include automating ordering processes with the use of catalogues, payments and enquiries. By reducing the manual workload, chatbots can improve business efficiency and even grow your sales.
5. Increase customer retention
A WhatsApp chatbot can provide a fast and efficient customer service experience. This can make customers feel valued and cared for by the company. As a result, customers are more likely to return and make additional purchases in the future.
How to use a WhatsApp chatbot?
Now that we've covered the benefits of using a WhatsApp chatbot, it's important to know how to implement it in your business. With the help of an Omnichannel CRM like Laraigo, you can create a chatbot from scratch without needing to know programming and take full advantage of advanced features such as the use of interactive menus, shopping cart and more benefits that you can connect with your WhatsApp Business API account.
Do you want to get a verified account? At Laraigo we also take care of the entire process to verify your account so you can take full advantage of all the available functions of WhatsApp Business API
In conclusion, the use of WhatsApp chatbots can have many benefits for your company. From more efficient customer service to an increase in retention and business opportunities with your clients or potential clients.
Contact us and one of our specialists will guide you with everything you need to connect a chatbot with all the advanced functions of a WhatsApp Business API account.