Nowadays, efficient customer management is essential for the success of any business. Having tools that allow us to maintain effective and personalized communication with our clients has become a priority. In this sense, the integration of WhatsApp Business API with a CRM, is presented as an innovative solution that can revolutionize the way we interact with our customers and achieve better sales opportunities.
What is the WhatsApp Business API?
The WhatsApp Business API is a specialized version of WhatsApp designed specifically for businesses. Through this API, companies can manage the verification of your official WhatsApp account and use all the functions and features of the platform to improve your customer service.
With WhatsApp Business API, businesses can send automated messages by connecting Chatbots with interactive flows and even with Artificial intelligence, send relevant notifications and much more. This allows for more agile and effective communication with customers, which in turn improves the user experience and strengthens the relationship between the company and its customers.
Benefits of WhatsApp Business API and CRM Integration
The integration of the WhatsApp Business API with an Omnichannel CRM such as Laraigo offers numerous benefits for customer management. Below, we will highlight some of the most important ones:
Multi-agent attention by ticket assignment
The integration of WhatsApp Business API with an Omnichannel CRM like Laraigo allows you to connect your entire sales or customer service team, regardless of the number of agents, with all the users who communicate with your brand through WhatsApp. The referral of care can be randomly or assigned by teams through care tickets that you can view on the same Laraigo platform, all online.
Task automation
By integrating the WhatsApp Business API and a CRM, it is possible to automate various tasks related to customer management. For example, you can send automatic welcome messages, order confirmations, appointment reminders, and much more. This saves time and resources and provides a seamless experience for customers.
Mass messages, segmentation and personalization
WhatsApp Business API plus a CRM like Laraigo, allows schedule and send mass messages to a list of customers through WhatsApp, segment customers into specific groups based on different criteria, such as interests, purchasing behavior, location, among others. This makes it easy to personalize messages and promotions, increasing the relevance of your campaigns and improving open, response, and conversion rates.
Conversation recording and monitoring
Thanks to the integration of WhatsApp Business API with an Omnichannel CRM like Laraigo, it is possible to record and track all business opportunities and customer conversions. This provides a comprehensive view of the history of all your interactions with your brand, allowing sales and customer service teams to provide a more comprehensive and personalized service.
The integration of WhatsApp Business API and CRM It is a powerful strategy to improve customer management. By leveraging the capabilities of WhatsApp and combining them with a robust CRM like Laraigo, companies can provide exceptional, personalized and efficient service to their customers.
If you are interested in starting to take advantage of all the benefits that WhatsApp Business API integrated with an Omnichannel CRM like Laraigo can offer you, contact us so that one of our specialists can guide you with everything you need to start managing your clients better through this channel.