Currently, chatbots or virtual assistants have become essential tools to improve the interaction between companies and their customers. Although these terms are often used interchangeably, they present fundamental differences in terms of functionality, complexity...
Companies face the challenge of offering personalized experiences that make a difference. The key to achieving this lies in harnessing the power of real-time information, an invaluable resource that allows you to fully understand your…
In a highly competitive business world, retaining customers and building loyalty is more important than ever. Therefore, maintaining a strong customer base is key to the long-term success of any company. And a fundamental tool…
The presence and contribution of women in the technology industry has not only been significant, but vital for its evolution and progress. Over time, women have played fundamental roles in the development of technological advances…
Black Friday represents a challenge for businesses, marked by a significant increase in demand and an avalanche of customer messages that can overwhelm any messaging application. Missing important details and compromising the customer experience…
Nowadays, efficient customer management is essential for the success of any business. Having tools that allow us to maintain effective and personalized communication with our clients has become a priority. In this sense,…
Digitalization has made us highly competitive, therefore, it is crucial for brands to adopt effective sales strategies to stay ahead of the competition. One of the most powerful tools to achieve this is an omnichannel CRM (Customer…
CRM (Customer Relationship Management) systems have become vital tools to manage customer relationships and improve company efficiency. In the digital age, an omnichannel CRM offers significant advantages for companies that…
In the digital age, keeping customers satisfied is crucial for any business that wants to maintain its position in the market. One of the most important tools to achieve customer satisfaction is the implementation of chatbots. A…
Artificial intelligence (AI) is a booming technology that has applications in various areas. One of the fields in which it has been used the most is in the development of chatbots. In this article, we will explore how AI can…
